Digital Strategies

Why Email Marketing Should Be Included In Your Digital Strategy

Stay in contact

Email marketing is an effective way to stay connected with existing customers and promote new products and services. Through newsletters, you can drive traffic to your website and increase customer engagement. It is a great way to get started with email marketing and is still the most successful form of communication for engaging with customers and reminding them of all the services you offer.

Email Users

Email is one of the most effective forms of communication across the globe. It is estimated that email usage will continue to grow at an average rate of 2-3% each year until 2023. The United Kingdom has one of the highest internet penetration rates in the world and is home to a large number of email users. This makes it one of the biggest collections of email message users in the world.

Reach Out

Are you looking to expand your business? Have you considered using email for cold outreach? Cold emails are a great way to reach out to potential customers who may not be aware of your business or have not yet engaged with you. These emails target people who may benefit from the services your business provides and can help convert them into new clients. Cold emailing is the first step businesses should take to reach out to new customers.

Automated Campaigns

Email is an excellent platform to build relationships with customers and make them feel valued. With email, you can easily personalise messages to different subscribers. Automation has been a great asset for email marketing campaigns, as it allows for the segmentation of audiences, the timing of deliveries, and the relevancy of content. This has led to an increase in click rates and made automation an essential part of today’s email marketing strategies.

Easy access

Email access has become incredibly convenient in recent years due to the proliferation of smartphone users. Studies have found that more than half of all emails are opened on mobile devices, which demonstrates how important it is for businesses to have their websites and landing pages optimised for mobile access. At our company, we are experts at making sure that all of our customers have easy access to their websites and emails from any device, at any time.

Inexpensive and effective

As opposed to traditional marketing tactics such as print or direct mail, email marketing is an inexpensive and effective way to reach customers. It provides businesses of any size with an affordable approach to enhancing brand awareness while boosting sales. Additionally, email marketing has an impressive and measurable return on investment, making it a great option for businesses looking to maximize their marketing budget.

No Leads - No Fees

Quality Marketing

We’re so confident in the data that we offer, if you do not get any leads from your campaign there is no charge.

Data Example Request


    How Do I Get In Touch?

    NLNF can help you solve your data challenges; we have the best marketing data currently available in the UK.